A little about me

⊕ Hello there! I’m Eric, a design leader and product strategist. I’ve focused on digital product and service design, specializing in complex, behind-the-scenes challenges that span multiple user groups or internal teams.

What I bring to a team is a holistic vision of a cross-product experience, and the facilitation to unify complicated cross-department experiences, as well as design mentorship to support those efforts.

I’ve shipped three startups from soup to nuts, optimized existing products and team processes, and I excel at visualizing and aligning product strategy and execution.

This past year I supported Al Jazeera’s digital team to improve their design strategy and team processes. Recently, I spent six years leading the design team at Vineti, where we built a platform to orchetsrate the next generation of cell nd gene therapy treatments. Before that I directed product design on the Rakuten Manga project, a platform for fans to translate digital comics into their own language, and I formed and facilitated the design team at Viki, a Rakuten subsidiary. I’ve worked at a small social media startup, design agencies in Tokyo and Seattle, and designed the Japanese input methods for Microsoft’s erstwhile Windows Phone 7.

⊕ I’m passionate about many topics, and I’m a sucker for diving into a new industry. Some special interests include healthcare, crowdsourcing, security, process design, team hiring/interviewing, system modeling, guerrilla research, design patterns, hackathons. Currently I’m working on building out HyeTech’s operations with our small team, to better support connecting tech leaders and entrepreneurs.

I’m also open for part time consulting engagements on . Check out my offerings and drop me a line.

Working together

Team dynamics

⊕ Feedback. Is a gift. Sharing or receiving, nothing is personal. Everything is a data point towards insights to align impact with goals.

Conflict. We are a team not a family. Let’s confront our disagreements constructively rather than avoid the conflict.

Safety. Emotional safety is critical for a collaborative team that wants to tackle its risks rather than hide them. How might we support each other to continue improving our dynamics?

Collaboration

Pairing. Working together live saves communication disconnects and dramatically shortens feedback loops, let’s schedule some time.

Visibility. I believe in passive visibility of team work, via information radiators or shared task boards, to create awareness and allow for serendipitous interactions.

Synchronicity. My preferred work dynamic is intentional synchronous pairing balanced with focused async execution and visible team communication. How might we find the best work cadence so that we can all maintain our most sustainably productive team routines?

Presence. Distributed by default, on-site by intention. Let’s meet up in-person 2-4x year for project intensives.

Work mindset

Process nerd. There are so many ways to get things done, let’s figure out the project mindsets that work best for us.

Librarian. Many coworkers have told me I’m the most organized person they know. I habitually take notes and synthesize takeaways and follow-up tasks.

Information Architect. My mental model is not yours. Let’s find the right balance of structure and flexibility to maximize everyone’s mental model for where things should go.

Accolades

I shy away from trumpeting myself, but my colleagues do seem to keep saying nice things about me.

Stuart Altman

Head of Product @ Simple HealthKit | February 6, 2023

I have had the pleasure of collaborating closely with Eric for more than six years. Eric was the founding member of the Product Design group at Vineti (a high-growth, venture backed healthcare start-up.) He was instrumental in helping to differentiate the Vineti product by championing and driving a user-centered design philosophy. Eric also played a critical role in developing new and innovative intellectual property within a nascent new product category.

Eric has navigated the ups and downs of a healthtech startup journey with grace; he joined the company at seed stage with less than 10 people and helped scale the company to more than 250 globally as a post-Series C business. I cannot recommend Eric highly enough as a talented, strategic, and results-oriented design leader. His deep expertise across service design, information systems, 0 to 1 product building, and 1 to n product scaling speaks for itself from his vast body of work.

Borrys Hasian

Product Designer. Designed successful & award-winning apps used by millions of people. | March 2, 2023

“I don’t think, as an introvert, heading Design Team is my thing.”

“You can be a good quiet leader.”

Looking back, it’s astonishing to think, how a short encouraging sentence would change someone’s career path for the better.

For this, I thank Eric Bell for being that person: the one who believed in my ability to drive positive changes at Rakuten Viki, even when I didn’t believe in myself.

Greg Jagiello

Seasoned product design leader | March 15, 2023

I’d work again with Eric gladly, and while there are many reasons I recommend you also work with him, I’m going to focus on his ability to understand, document, and communicate about complex systems to the benefit of the entire company.

My experience with Eric was three+ years at Vineti, where Eric was extremely effective at learning about our customer’s entire workflow, and most importantly, at communicating this across all teams, not just design or product. The complexity included cold supply chain issues for cell and gene therapy cancer treatments, and the product journey included over a dozen different end users.

Eric is masterful at bringing the right information into the right visual format for broad comprehension. If he doesn’t already have a facilitation approach for a specific situation, he is adept at making one and getting the right people involved, and being generous with his time to explain the findings to anyone across the company.

This is all on top of his solid design skillset, and what makes him a very strong lead or principal designer. He levels up all other designers, as well, as a patient teacher.

Ryan Southwick

Tech Leader, Extreme Programming Practitioner, Scrum Coach, and Sci Fi Author | January 12, 2024

I worked with Eric for 6 years at Vineti, where he taught me the true value of Product Design. His conscientious and methodical approach, combined with deep expertise, often wowed our customers during discovery sessions, who had never seen a skilled product designer in action. The role/process maps he created became the centerpiece around which we developed our platform, how we communicated the value and fit of our product within their manufacturing cycle, and how we educated new companies on how to improve their own processes.

Eric pioneered and exemplified agile product design in Vineti, preferring to pair with fellow designers as well as engineers and product managers to maximize communication and efficiency. Working with him was always productive and delightful.