Vineti
Orchestrating personalized cell & gene therapy treatments for cancers & rare diseasesPrincipal Product Designer
2016-2022 | San Francisco, then nomadic

Vineti was founded to solve the key challenges faced by patients, medical providers, pharmaceutical companies, and regulators in the delivery and commercialization of personalized medicine. Over six years, Vineti became the proven clinical-to-commercial platform for cell & gene therapy supply chain management.
Role. From the ground up, I researched, designed, prototyped, expanded and scaled the configurable, cross-channel patient treatment logistics platform. Worked with balanced teams and mentored growing design team throughout.
Cell & Gene Therapy
Cell & gene therapies (CGT) are biologic drugs manufactured using the cells (blood or tissue) of a patient. They involve some of the most complex workflows in medicine, and require careful tracking across a series of locations.
Solution
Vineti built a platform for clinical and commercial cell & gene therapy supply chain management. The Dominos Pizza TrackerTM for cell therapies, if you will.
Impact
Vineti’s platform supported therapies across 26 disease indications, delivering treatments to ~5,000 patients before exit.
5k patient treatments delivered 16 pharma company customers 26 disease indications
Exit
Software acquired by Johnson & Johnson to continue supporting their global commercial therapy rollouts and ongoing clinical trials.
Team
Role
From the ground up, researched, designed, prototyped, expanded and scaled the configurable, cross-channel patient treatment logistics platform. Worked with balanced teams and mentored growing design team throughout.
Vineti projects
Zero to MVP

Context: Enabling first pharma customer to get FDA approval for commercial scale launch of 72% efficacy leukemia treatment.
Impact: Delivered ~4,000 patient treatments, while establishing the foundation of Vineti's future platform.
End-to-end platform patterns

Context:
Impact:
Talks at Vineti
Chain of Custody
Context: Design 4 Healthcare lightning talks event at Vineti's offices in San Francisco
Impact:
Enterprise & Platforms & Regulation, oh my!

Context: Groktalk series hosted by Groksmith in Yerevan, Armenia
Impact: