UX Guy

UX team-of-one (and Employee #2) at Addvocate, a social media startup, which I joined in the fall of 2012. While I was there, the company went from angel funding to a successful Series A, and grew from four people in a coworking space to a team of ten moving into our own offices.

Enterprise social media what?

Addvocate is a social platform to better connect people within an organization while empowering employee advocacy. As the only designer for most of my tenure, I collaborated closely with our back and front end engineers and focused on quickly iterating around the minimal amount of deliverables needed to communicate designs.

Cross-channel UX

I was responsible for designing a holistic experience for Addvocate, starting with our marketing website and onboarding, continuing with product use on web and mobile.


Product design

Web and mobile app design and prototyping, all features and functionality, from information architecture through interaction design and user testing. Worked with developers throughout to navigate technical constraints while designing and negotiating issues arising during implementation.

web app

android app

Marketing website design

Structure, layout, interactions, content strategy, copy editing, and directing the visual design. Designed and tested onboarding flow experience, working closely with engineers.


onboarding flow

User research

Testing prototypes and production versions of web app, mobile apps, and marketing site. Remote user testing of onboarding flow and web app, in-person user testing of mobile, tracking of quantitative analytics.

Creative direction and design management

Managed remote designers working on visual design and branding.

Product management

Created product roadmaps. Negotiated priorities and scheduling of product features, as needed.